Meta Tracking Audit
Stop scaling on lies.

Your Meta Ads Manager is showing you inflated ROAS. We audit your full Meta tracking stack — Pixel, CAPI, attribution windows — and give you a clear picture of what's actually working.

Delivered in 5 days 30-min walkthrough call No fluff — just fixes

What We Audit

Every layer of your Meta tracking stack.

Most brands have 3–5 critical tracking errors they don't know about. We find them all.

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Attribution Window

Check if you're running 1-day view-through — the #1 cause of inflated Meta ROAS. Fix: 7-day click only.

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Pixel + CAPI Setup

Verify browser pixel fires correctly AND server-side CAPI is sending deduplicated events with high match quality.

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Event Match Quality

Check EMQ score for Purchase, Add to Cart, Lead events. Below 7/10 = Meta can't find your buyers.

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Duplicate Events

GTM + hardcoded pixel = double counting. We identify and fix all duplicate event firing.

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Custom Audiences

Verify your audiences are built on clean data — not polluted by incorrect event parameters.

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Real ROAS vs Reported

Cross-reference Meta reported ROAS against actual revenue. Show you the real gap.

A jewellery brand was about to double their Meta budget. We stopped them.

Meta Ads Manager showed 8.16x ROAS. Before scaling, we ran an attribution audit. Real ROAS was 4.4x — 1-day view-through was claiming credit for Google and Direct purchases. Attribution corrected to 7-day click only. Campaign restructured from 470 campaigns to 4. Budget decisions changed completely.

8.16x → 4.4x
Reported vs Real ROAS
470 → 4
Campaigns cleaned
9+/10
EMQ after fix

Deliverables

What you get.

A full written audit report — not a vague summary. Specific findings, specific fixes.

Meta Pixel Health Report

Full breakdown of every event firing — what's working, what's missing, what's duplicating.

CAPI Configuration Audit

Server-side event verification, deduplication check, event_id validation, match quality score.

Attribution Window Analysis

Real ROAS calculation vs reported. Exact impact of view-through attribution on your numbers.

Prioritized Fix Roadmap (PDF)

Every issue ranked by revenue impact. Fix this first, then this, then this.

30-min Walkthrough Call

We walk you through every finding live. You ask questions, we explain in plain English.

Implementation Support

7 days of email support after delivery for any questions on implementing fixes.

₹15,000
One-time · Delivered in 5 working days
Get Started →

Start with a free 15-min call. We'll confirm this audit is right for you before you pay anything.

Everything you need to understand exactly where your Meta tracking is broken — and a clear plan to fix it.

  • Full Pixel + CAPI audit
  • Attribution window analysis
  • Real vs reported ROAS comparison
  • Prioritized fix roadmap PDF
  • 30-min walkthrough call
  • 7 days post-delivery support

FAQ

Common questions.

Do I need to give you access to my ad account?

Yes — read-only access to Meta Ads Manager and Meta Events Manager. We never make changes without your approval.

What if I'm not running CAPI yet?

We'll flag it as a priority fix. The audit covers your current setup — CAPI setup is part of our Done-for-you service.

How is this different from what Meta's support team does?

Meta support tells you if your pixel is firing. We tell you if it's firing correctly, if attribution is accurate, and what it's costing you in wasted spend.

What platforms do you work with?

Any platform running Meta Ads — Shopify, WooCommerce, WordPress, custom sites, lead gen funnels. If you're running Meta Ads, we can audit it.

Find out if your Meta tracking is broken.

15 minutes. We'll review your setup live and tell you exactly what's wrong — before you spend a rupee.

Book Free Tracking Audit →
No commitment No fluff Just clarity