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Consent Mode v2 that actually works for both platforms.
Most brands have 3–5 critical tracking errors they don't know about. We find them all.
CMP Integration
CookieYes, Cookiebot, or OneTrust connected to GTM — consent signals flowing correctly
Google Consent Mode v2
ad_storage, analytics_storage, ad_personalization signals — Basic + Advanced mode configured
Meta Consent Mode
Meta's consent mode signals configured alongside Google — modelled conversions enabled
Geo-Targeting
EU/UK get full GDPR consent flow, US gets CCPA, global gets basic — all via GTM geo rules
Modelled Conversions
Verification that both Google and Meta are showing modelled conversion data for opted-out users
Compliance Review
GDPR/CCPA compliance check — not legal advice, but technical verification that signals are correct
| Issue Category | What We Check & Fix | Business Impact |
|---|---|---|
| GDPR + CCPA Compliance | Consent signals verified against actual GDPR and CCPA requirements — not just a cookie banner that looks compliant. | Real compliance, not just the appearance of it |
| Google Modelled Conversions | We verify Google Ads is actually receiving and using modelled conversion data for opted-out users. | Smart bidding keeps working at full signal |
| Meta Modelled Conversions | Same verification on the Meta side — confirmed in Events Manager, not assumed from the CMP config screen. | No silent gap in Meta's optimisation data |
| Geo-Specific Rules | Consent rules configured separately for EU, US, and global traffic — not one blanket setting. | Compliant everywhere, restrictive nowhere it doesn't need to be |
| Verified in Both Dashboards | We confirm modelled conversions are actually showing up in Google Ads and Meta Ads Manager before calling it done. | Configuration that's proven to work, not just deployed |
An eCommerce brand recovered 35% of their conversion data after Consent Mode v2.
They had a basic cookie banner blocking all tags for opted-out users — no Consent Mode, no modelled conversions, just a hard stop on data for roughly a third of visitors. We connected their CMP to GTM's consent initialization, configured modelled conversions for both Google and Meta, and set geo-specific rules so EU traffic stayed fully compliant without over-restricting other regions. Smart bidding recovered the signal it had been missing.
From compliance gap to full conversion recovery.
Implementation scoped per project — typically 1-2 weeks.
Consent Audit · Day 1
We audit your current CMP setup, consent signal flow, and what Google + Meta are receiving.
CMP + GTM Setup · Day 2–3
CMP connected to GTM consent initialization, signals configured for both platforms.
Validation · Day 4–5
We verify modelled conversions are appearing in both Google Ads and Meta Ads Manager.
Geo Rules + Docs · Day 6
Geo-specific consent rules configured, full documentation delivered, compliance review completed.
Consent Mode v2 vs basic cookie banner vs no consent.
The difference between compliance that works and compliance that just looks like it works.
| 🎯 TrackThenScale | Basic Cookie Banner | No Consent Setup | |
|---|---|---|---|
| GDPR + CCPA compliant | ✓ | ✓ (basic) | ✗ |
| Google receives modelled conversions when opted out | ✓ | ✗ | ✗ |
| Meta receives modelled conversions when opted out | ✓ | ✗ | ✗ |
| Smart bidding works with full signal | ✓ | Partial | ✗ |
| Geo-specific consent rules (EU/US/Global) | ✓ | ✗ | ✗ |
| Verified in both platform dashboards, not assumed | ✓ | ✗ | ✗ |
| Blocks all tags for opted-out users (data loss) | ✗ | ✓ (that's the problem) | ✓ (that's the problem) |
Modelled conversions verified before handover.
We don't just configure Consent Mode — we verify that both Google and Meta are actually showing modelled conversion data for opted-out users. If they're not, we fix it.
Every day without Consent Mode v2 is wasted bidding budget.
If 30% of your users are opted out and you're not running Consent Mode v2, your smart bidding is working with 30% less signal than it should. That's not a compliance problem — it's a performance problem.
What you get.
A full written audit report — not a vague summary. Specific findings, specific fixes.
CMP + GTM Consent Integration
Your consent platform connected to GTM's consent initialization, signals firing correctly before any tag loads.
Modelled Conversion Verification
Confirmed proof that Google Ads and Meta are receiving modelled conversion data for opted-out users.
Geo-Specific Consent Rules
Separate rules configured for EU, US, and global traffic based on applicable regulations.
Compliance Verification Report (PDF)
Technical confirmation that consent signals match GDPR/CCPA requirements — not legal advice, but a real check.
Walkthrough Call
We walk you through the setup live and confirm every signal is verified in both platform dashboards.
Implementation Support
7 days of email support after delivery for any questions on the new setup.
How much conversion data are you missing without Consent Mode v2?
Select what applies to you — see a live estimate update on the right.
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Real results from real brands.
Not vague "great service" reviews. Specific numbers from specific fixes.
We added a cookie banner for GDPR compliance and our Google Ads performance collapsed. Nobody told us we needed Consent Mode v2. After Ashish implemented it, modelled conversions recovered 35% of what we'd lost. Smart bidding recovered in three weeks.
Our product has EU and US users. We needed GDPR and CCPA handled separately — not a one-size-fits-all banner. Ashish built geo-specific consent flows in GTM and configured Consent Mode v2 for both platforms. Compliance sorted, conversion data intact.
As a fintech we had strict compliance requirements. Ashish configured Consent Mode v2 for both Google and Meta, with geo-specific rules for our Indian and global traffic. First time our compliance team and marketing team were both happy.
Common questions.
Hi, I'm Ashish.
I make compliance and performance coexist.
I've seen brands add cookie banners and lose 30% of their conversion data overnight — then blame their agency for the performance drop. The agency wasn't wrong. The Consent Mode setup was missing.
GDPR compliance doesn't have to mean worse campaign performance. Consent Mode v2 exists precisely to solve this problem — but only if it's configured correctly, not just installed.
When I implement Consent Mode v2, I verify that modelled conversions are actually showing up in your dashboards. Configuration is only half the job — verification is the other half.
What is Consent Mode v2?
+Consent Mode v2 is Google's framework for telling its platforms (GA4, Google Ads) what a user has consented to. When configured correctly, Google models conversions for users who declined cookies — so your smart bidding doesn't lose signal.
Does Consent Mode work for Meta too?
+Yes — Meta has its own consent mode framework. We configure both Google and Meta consent signals simultaneously via GTM.
What CMP (cookie banner tool) do you work with?
+We work with CookieYes, Cookiebot, and OneTrust. If you're using a different CMP, ask us — we may be able to work with it.
Do I need Consent Mode v2 if I'm not in Europe?
+If any of your users are in the EU or UK, yes. Google also strongly recommends Consent Mode globally as privacy regulations expand. Brands in India with EU traffic are affected.
What is the difference between Basic and Advanced Consent Mode?
+Basic Consent Mode blocks all tracking until consent is given. Advanced Consent Mode sends cookieless pings even before consent — giving Google more signal for modelling. We implement Advanced Mode where possible.
Will modelled conversions be as accurate as real conversions?
+Modelled conversions are estimates based on similar users who did consent. They're not 100% accurate, but they're significantly better than zero — and they restore your smart bidding signal quality.
What about CCPA for US users?
+CCPA is an opt-out model (different from GDPR's opt-in). We configure geo-specific consent rules in GTM so US users get a CCPA-compliant experience and EU users get GDPR-compliant.
Do I need a legal review too?
+Our service is technical — we verify your consent signals are configured correctly for Google and Meta. For legal compliance review of your privacy policy and consent text, you need a legal professional.
How do I know if Consent Mode is working?
+Both Google Ads and GA4 show a "Consent Mode" status indicator. We verify these show as active with modelled conversions enabled before handover.
Will this affect my existing tracking?
+Consent Mode v2 works alongside your existing GTM setup — it doesn't replace it. We add the consent initialization layer that all your existing tags then respect.
What happens to users who decline all cookies?
+They get a cookieless ping (in Advanced Mode) that tells Google the conversion happened — without any personal data. Google then models this into your conversion reports.
How quickly will I see performance recover?
+Google's smart bidding typically takes 2-4 weeks to adjust after getting new conversion signals. Meta's algorithm is usually faster — 1-2 weeks. We set expectations on the handover call.
Get GDPR compliant without losing your conversion data.
We take 3 Consent Mode projects per quarter. Join the waitlist and we'll reach out to scope your implementation.
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