First-touch vs last-touch attribution, custom attribution models, and full customer journey stitching — built directly on your GA4 raw data in BigQuery. No platform bias. No sampling. Just SQL and truth.
GA4 dashboards are limited and sampled. BigQuery gives you raw event-level data — and we write the SQL to turn it into attribution intelligence.
Which channel introduced the customer? Map the first touchpoint for every converting user.
Which channel closed the deal? Identify the final touchpoint before every conversion.
Linear, time-decay, position-based — we build the model that fits your business.
Stitch together every touchpoint per user — from first visit to final purchase.
Reusable queries you own. Run them anytime, modify them, share with your team.
Automated BigQuery pipelines that refresh your attribution data daily or weekly.
This service is in limited availability. Join the waitlist and we'll reach out when a spot opens — usually within 2–3 weeks.
While you wait for BigQuery availability, our tracking audits will fix the foundation your attribution reporting runs on.
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