Shopify▼
WooCommerce▼
WordPress▼
Webflow▼
Wix▼
Every layer of your Google tracking stack.
Most brands have 3–5 critical tracking errors they don't know about. We find them all.
GTM Container
Tag firing order, container health, published vs workspace version, trigger logic errors
GA4 Configuration
Session counting, event deduplication, enhanced measurement settings, custom dimensions
Google Ads Tags
Conversion action setup, value tracking, cross-account conversion import, smart bidding signals
DataLayer
eCommerce events, custom event schema, correct variable names, timing of pushes
Search Console
GSC connection to GA4, sitemap submission, crawl coverage, Core Web Vitals data
Cross-Domain
Linker parameter setup, session continuity across subdomains and checkout domains
| Issue Category | What We Check & Fix | Business Impact |
|---|---|---|
| GA4 Discrepancy Root Cause | We trace exactly why GA4 numbers don't match Shopify/CRM revenue — duplicate events, missed purchases, or bad session stitching. | Numbers you can actually trust |
| Cross-Platform Audit | GTM, GA4, and Google Ads checked together — not in isolation — so conversion data lines up end to end. | One consistent source of truth |
| DataLayer Schema | Every custom event and eCommerce push checked for correct variable names, timing, and structure. | Reliable data for every downstream tool |
| Cross-Domain Tracking | Linker parameter setup validated across subdomains and third-party checkout domains. | No lost sessions at checkout |
| Prioritised Fix Roadmap | Every issue ranked by revenue impact — with a clear order of what to fix first. | Fix the expensive problems first |
| 5-Day Turnaround | Full audit delivered in 5 working days — no weeks of back-and-forth. | Fast enough to act on this quarter |
A D2C brand was bidding on the wrong keywords — because their GA4 was broken.
Their GA4 was double-counting purchases through a duplicate GTM tag, inflating conversion volume by 40%. Google Ads was optimising Smart Bidding on inflated numbers — bidding up on keywords that looked like they converted well but actually didn't. We rebuilt the container, deduplicated the purchase event, and reconnected clean conversion data to Google Ads.
From audit request to fix roadmap.
No back-and-forth. Done in 5 working days.
Grant Access · Day 1
Read-only to GTM, GA4, Google Ads. 5 minutes to set up, fully reversible.
Deep Audit · Day 2–3
We trace every tag, trigger, and conversion event against real revenue data.
Fix Roadmap · Day 4
Prioritised PDF — what's broken, cost of each issue, what to fix first.
Walkthrough Call · Day 5
30 minutes live. Plain English, no jargon, specific next steps.
TrackThenScale vs doing it yourself vs Google support.
Three ways to deal with broken Google tracking. One that actually works.
| 🎯 TrackThenScale | DIY / In-house | Google Support | |
|---|---|---|---|
| Finds root cause of conversion discrepancy | ✓ | Sometimes | ✗ |
| Audits GTM + GA4 + Google Ads together | ✓ | Rarely | ✗ |
| Checks dataLayer event schema | ✓ | If they know to | Basic only |
| Validates cross-domain tracking | ✓ | ✗ | ✗ |
| Prioritised fix roadmap with cost impact | ✓ | ✗ | ✗ |
| Delivered in 5 working days | ✓ | Weeks/months | Days (surface only) |
| Works across Shopify, WooCommerce, custom | ✓ | Depends | ✗ |
| Money-back if no fixes found | ✓ | ✗ | ✗ |
No fixes found, no charge.
If we don't surface at least 3 actionable issues in your Google tracking stack, you don't pay. We've done enough audits to know this almost never happens.
Every week you wait costs real money.
If Google Ads is optimising on wrong conversion data, every rupee of smart bidding budget is going to the wrong audiences. That compounds daily.
What you get.
A full written audit report — not a vague summary. Specific findings, specific fixes.
GTM Container Health Report
Full breakdown of every tag and trigger — what's working, what's missing, what's duplicating.
GA4 Configuration Audit
Event verification, deduplication check, custom dimension validation, session accuracy score.
Google Ads Conversion Analysis
Conversion action setup review, value tracking accuracy, and smart bidding signal quality.
Prioritized Fix Roadmap (PDF)
Every issue ranked by revenue impact. Fix this first, then this, then this.
30-min Walkthrough Call
We walk you through every finding live. You ask questions, we explain in plain English.
Implementation Support
7 days of email support after delivery for any questions on implementing fixes.
What is broken Google tracking actually costing you?
Select what applies to you — see a live estimate update on the right.
Select at least one issue
to see your estimate
Unlock full numbers
Enter your details to see exact figures — we'll also email you this breakdown.
Real results from real brands.
Not vague "great service" reviews. Specific numbers from specific fixes.
Our GTM container had 470 campaigns feeding broken data into GA4. Ashish rebuilt the entire container from scratch — clean triggers, correct dataLayer events, Google Ads conversion properly mapped. For the first time our smart bidding actually had real signals to work with.
We had GA4 installed but it was collecting junk data — sessions inflated, events misfiring, Google Ads optimising on phantom conversions. Ashish diagnosed the GTM trigger conflicts in hours and delivered a clean setup with proper Lead event tracking.
GTM was firing lead events on every page load instead of form submissions — our Google Ads was optimising on thousands of fake conversions. After the audit we finally understood why CPL was so high. Fixed in one session.
Common questions.
Hi, I'm Ashish.
I fix Google tracking.
I've managed Google Ads campaigns for D2C and fintech brands across India and Southeast Asia. The most common problem I see: brands bidding on broken conversion data — and wondering why smart bidding never works for them.
GTM looks deceptively simple until you realise a single misconfigured trigger is corrupting six months of GA4 data. Clean Google tracking is the foundation every campaign sits on.
When you book a check with me, I look at your actual GTM container, your GA4 event stream, and your Google Ads conversion actions — and tell you exactly what's lying to you and what it's costing.
Why does GA4 show fewer conversions than Google Ads?
+Attribution window differences, cross-device gaps, and different conversion counting methods all cause this. The deeper issue is usually that GTM fires the GA4 event and Google Ads tag at different points in the user journey.
Do I need to give you Google Ads access?
+Yes — read-only access to Google Ads, GA4, and GTM. We never make changes without your approval first.
What if I have multiple GTM containers?
+We audit all of them. Multiple containers firing on the same site is one of the most common causes of inflated session and event counts.
How is this different from Google's own diagnostics?
+Google's tools tell you if tags are firing. We tell you if they're firing correctly — with the right values, at the right time, without duplicating data.
Do you check Google Ads smart bidding signals?
+Yes. We validate that your conversion actions are sending the right value signals to Google's bidding algorithm — wrong signals mean smart bidding works against you.
What about cross-domain tracking?
+We verify linker parameters are passing correctly between your main site and checkout domains — one of the most common causes of session fragmentation in GA4.
Will you check my Google Search Console setup?
+We verify GSC is connected to GA4 and that your sitemap is submitted — essential for organic data flowing correctly into GA4.
Why is my GA4 showing bounce rate as 0%?
+GA4 replaced bounce rate with engagement rate. But a 0% engagement rate usually means your session_start and first event timing is misconfigured in GTM.
Can you fix Google Ads conversion import from GA4?
+Yes — we validate the GA4 → Google Ads conversion import is set up correctly and that the right events are marked as conversions.
Do you cover Consent Mode v2?
+We assess your current consent setup and whether Consent Mode v2 is correctly passing consent signals to both GA4 and Google Ads for modelled conversions.
What if I'm on Universal Analytics?
+UA was sunset in 2024. If you're still relying on UA data you have a serious problem. We'll migrate and audit your GA4 setup from scratch.
How do I know if my GTM is published correctly?
+Most teams confuse "saved" with "published" in GTM. We check both your live container version and your workspace for unpublished changes that are silently not running.
Find out if your Google tracking is broken.
15 minutes. We'll review your GTM and GA4 live and tell you exactly what's wrong — before you spend a rupee.
Get Free Tracking Check →