Broken GTM tags, misconfigured GA4 events, and missing conversion tracking are silently wasting your Google Ads budget every day. We find every gap and tell you exactly how to fix it.
GA4 + GTM + Google Ads — three platforms, dozens of ways things can go wrong. We check all of them.
Every tag, trigger, and variable reviewed. Broken tags, misfiring triggers, outdated code — all flagged.
Verify purchase events, add-to-cart, form submissions match your actual revenue within 10% variance.
Check conversion actions, enhanced conversions, import from GA4 — make sure Google is optimizing on real signals.
Are all your ads tagged with proper UTMs? Without them, paid traffic shows as Direct in GA4.
GA4 import + native Google tag = double conversions. We identify and eliminate all duplicate counting.
Verify hashed customer data (email, phone) is being passed to Google for better match rates.
Every tag reviewed — what's working, what's broken, what's redundant.
Cross-reference GA4 data against your actual revenue. Find the gaps.
Every conversion action verified. Enhanced conversions checked. Double counting eliminated.
Every campaign checked for proper UTM tagging across Search, Shopping, and Performance Max.
Ranked by revenue impact. Clear implementation steps for each fix.
Live walkthrough of all findings. Questions answered in plain English.
Book a free 15-min call first. We'll confirm this audit is the right fit before you commit.
A complete written audit of your Google tracking stack — GA4, GTM, and Google Ads — with a clear fix roadmap.
Read-only access to GTM, GA4, and Google Ads. We never make changes without your explicit approval.
Yes — we audit form submission tracking, phone call tracking, and lead quality events, not just e-commerce purchases.
We'll flag it as a priority. GTM installation is part of our Done-for-you service.
Yes — PMax conversion tracking and asset group performance is part of the Google Ads audit.
15 minutes. We'll review your GTM, GA4, and Google Ads setup live — and tell you exactly what's wrong.
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