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Tracking & attribution, explained without the jargon.

Practical guides on Meta CAPI, GA4, server-side tracking, and attribution — written for D2C and SaaS teams who need their ad data to actually be right.

Tracking Fundamentals

What Is Server-Side Tracking? A Complete Guide for D2C & SaaS Brands

How server-side tracking works, why it became necessary after iOS 14.5, and a step-by-step breakdown of implementing it correctly — including the deduplication mistake most setups get wrong.

July 24, 202611 min read

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