Shopify▼
WooCommerce▼
WordPress▼
Webflow▼
Wix▼
The complete cross-platform tracking audit.
Most brands have 3–5 critical tracking errors they don't know about. We find them all.
Meta Stack
Pixel, CAPI, attribution windows, EMQ, duplicate events, audience data quality
GA4 Configuration
Events, sessions, enhanced measurement, custom dimensions, eCommerce spec
GTM Container
Tag firing order, trigger logic, published vs workspace, variable accuracy
Google Ads
Conversion actions, value tracking, smart bidding signals, cross-account imports
Cross-Platform
UTM consistency, channel attribution, single source of truth setup
GEO Readiness
Schema markup, llms.txt, AI crawler access, structured data completeness
| Issue Category | What We Check & Fix | Business Impact |
|---|---|---|
| Cross-Platform Audit | Meta, Google, and GA4 audited together in one pass — not as three separate engagements that never get compared. | One consistent picture of performance |
| Attribution Conflicts | We find exactly where platforms overlap and double-claim the same conversions across attribution windows. | Budget decisions based on real contribution |
| Single Source of Truth | One consolidated report instead of three disconnected platform dashboards telling different stories. | Everyone works off the same numbers |
| UTM Consistency | Naming conventions and parameters checked and standardised across every channel and campaign. | Clean, comparable channel reporting |
| 7-Day Turnaround | Full cross-platform audit delivered in 7 working days — not weeks of piecemeal reviews. | Fast enough to act on this quarter |
A jewellery brand had 3 different ROAS numbers — none of them were real.
Meta Ads Manager showed 8.16x ROAS, Google Ads showed 5.2x, and GA4 showed something in between — three platforms, three different stories, and nobody could agree on what to scale. We audited all three together and found the actual culprit: overlapping attribution windows plus a duplicate GA4 purchase tag. Corrected blended ROAS was 3.8x. Budget was reallocated based on the real numbers, not the best-looking dashboard.
One audit. All platforms. One source of truth.
Full stack audit completed in 7 working days.
Grant Access · Day 1
Read-only to Meta Ads Manager, GTM, GA4, and Google Ads. 10 minutes total.
Full Audit · Day 2–4
We audit all platforms in parallel — Meta stack, Google stack, GTM container, cross-platform attribution.
Fix Roadmap · Day 5–6
Consolidated report — all findings across platforms, prioritised by revenue impact.
Deep-dive Call · Day 7
60 minutes live. Full walkthrough of every finding across every platform.
Full stack audit vs separate audits vs doing it yourself.
Cross-platform issues only surface when you look at everything together.
| 🎯 TrackThenScale | DIY / In-house | Single-Platform Audit | |
|---|---|---|---|
| Finds root cause of cross-platform ROAS conflicts | ✓ | Sometimes | ✗ |
| Audits Meta + Google + GA4 together | ✓ | Rarely | ✗ |
| Checks Event Match Quality across platforms | ✓ | If they know to | One platform only |
| Validates deduplication across all pixels/tags | ✓ | ✗ | ✗ |
| Consolidated fix roadmap with cost impact | ✓ | ✗ | ✗ |
| Delivered in 7 working days | ✓ | Weeks/months | Days (one platform only) |
| Works across Shopify, WooCommerce, custom | ✓ | Depends | Depends |
| Money-back if no fixes found | ✓ | ✗ | ✗ |
No fixes found, no charge.
On a full stack audit, we have never not found issues. But if we don't surface at least 5 actionable fixes across your platforms, you don't pay.
Every platform lies differently. Together the damage compounds.
Brands with broken cross-platform tracking typically overspend 30-45% on the wrong channels — because no single platform is showing them the real picture.
What you get.
A full written audit report — not a vague summary. Specific findings, specific fixes.
Meta Pixel & CAPI Health Report
Full breakdown of every event firing — what's working, what's missing, what's duplicating.
GTM & GA4 Configuration Audit
Container health, event deduplication, custom dimensions, and dataLayer schema review.
Cross-Platform Attribution Analysis
Real blended ROAS vs each platform's reported number. Exact impact of overlapping attribution windows.
Consolidated Fix Roadmap (PDF)
Every issue across every platform ranked by revenue impact. Fix this first, then this, then this.
60-min Deep-Dive Call
We walk you through every finding across every platform live, in plain English.
Implementation Support
7 days of email support after delivery for any questions on implementing fixes.
What is broken cross-platform tracking costing you?
Select what applies to you — see a live estimate update on the right.
Select at least one issue
to see your estimate
Unlock full numbers
Enter your details to see exact figures — we'll also email you this breakdown.
Real results from real brands.
Not vague "great service" reviews. Specific numbers from specific fixes.
We were managing Meta and Google separately and getting completely different numbers from each platform. The full stack audit showed the GTM container was the root cause — it was inflating both platforms simultaneously. One fix, both platforms cleaned up.
We had never properly set up tracking for either platform. The full stack audit gave us a complete picture — Meta CAPI, GA4 events, Google Ads conversion tracking — all configured from scratch in one engagement. Worth every rupee.
Our Meta numbers and our CRM numbers were so different we didn't trust either. The full stack audit found the issue in 48 hours — CAPI not configured, GA4 session double-counting, Google Ads importing the wrong goals. All fixed in one engagement.
Common questions.
Hi, I'm Ashish.
I fix the whole stack.
I manage cross-platform campaigns for D2C and fintech brands. The most expensive mistake I see: teams auditing Meta and Google separately — and missing the GTM issue that was inflating both platforms simultaneously.
Cross-platform tracking is where the real money leaks. A single misconfigured GTM trigger can inflate your Meta ROAS, your GA4 sessions, and your Google Ads conversions all at once. You only find it when you look at everything together.
When you book the full stack audit, I personally review all four platforms — Meta, GTM, GA4, Google Ads — and deliver one consolidated picture of what's actually happening.
Why are my Meta and Google ROAS numbers so different?
+Every platform uses different attribution models, lookback windows, and conversion counting methods. The full stack audit maps how each platform is claiming credit — and finds where they're overlapping or conflicting.
Do I need to give access to all platforms?
+Yes — read-only to Meta Ads Manager, GTM, GA4, and Google Ads. All four are needed to find cross-platform attribution conflicts.
How is this different from doing a separate Meta audit and Google audit?
+Cross-platform issues — like a GTM trigger that inflates both GA4 and Meta simultaneously — only surface when you look at everything together. Separate audits miss these.
What is a "single source of truth" and do I need it?
+A single source of truth is one data source (usually GA4) that you trust over all platform-reported numbers. We configure this as part of the full stack audit.
Can you fix the attribution model too?
+We recommend and configure the right attribution model for your business — last click, data-driven, or time decay — across both Meta and Google.
What if one platform is fine and the other is broken?
+We still deliver both audits. The full stack price covers both — even if one platform needs only minor fixes.
How do you handle UTM tracking across platforms?
+We audit UTM consistency across all paid channels and fix any gaps that cause sessions to be attributed to (direct) instead of the correct source.
Will you check my landing page tracking too?
+Yes — we verify that tracking fires correctly on all key pages including landing pages, checkout, and thank-you pages for both platforms.
What about Quora, LinkedIn, or other platforms?
+The full stack audit covers Meta and Google as standard. Additional platforms (Quora, LinkedIn, TikTok) can be added — ask us on the initial call.
How do I know if cross-platform tracking is the issue?
+If your blended MER (total revenue ÷ total ad spend) looks very different from any single platform's reported ROAS, cross-platform attribution issues are almost certainly the cause.
Do you provide implementation after the audit?
+The audit includes a fix roadmap you can implement in-house. If you want us to implement everything, that's our Done-for-You Setup service.
What is the difference between this and the Done-for-You service?
+The Full Stack Audit diagnoses and gives you a roadmap. The Done-for-You service diagnoses AND implements every fix — including building the GTM container, configuring CAPI, and setting up GA4 correctly.
Find out if all your tracking is broken.
15 minutes. We'll look at all your platforms live and tell you exactly what's wrong.
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