Tracking & Attribution Consultancy

Your Meta ROAS GTM Setup GA4 Data Google Ads Ad Spend
is lying to you.

Most brands running paid ads are scaling on broken data — inflated ROAS, missing conversions, and pixels that fire but don't tell the truth. We fix the tracking layer first. Then you scale.

Book Free 15-min Audit → See our services ↓
No commitment  ·  No fluff  ·  Just clarity
Real Case · Jewellery Brand
8.16x → 4.4x
Reported ROAS vs. actual ROAS after attribution fix
Event Match Quality
9+/10
Meta CAPI after setup
Campaigns Cleaned
470→4
Fragmented to focused
Attribution Corrected To
7-day click only
Eliminating view-through inflation across Meta campaigns
We fix tracking on
The Problem

Bad data costs more
than bad ads.

You're not failing because your creatives are weak. You're failing because the data your campaigns optimize on is wrong.

📊

Inflated ROAS from view-through attribution

Meta claims 8x. Your actual revenue shows 3x. The gap is Meta claiming credit for purchases driven by Google and Direct — because the attribution window was never corrected.

🔥

Conversions silently disappearing

iOS updates, ad blockers, and browser restrictions are swallowing your purchase events. Your pixel fires — but the signal never reaches Meta's optimization engine.

🎯

Poor event match quality killing performance

Meta Event Match Quality below 6/10 means campaigns can't find real buyers. They optimize on weak signals, waste budget, and plateau without explanation.

🤷

No clarity on which channel actually works

Google, Meta, and Direct all claim the same sale. Without proper attribution, you can't tell which channel is actually driving revenue — so you can't scale it.

Real Case Study

A brand thought they had 8.16x ROAS on Meta. The real number was 4.4x.

Meta Ads Manager was reporting 8.16x ROAS. The brand was ready to increase budget. A third-party attribution audit revealed the real number was 4.4x — almost half. The culprit: 1-day view-through window claiming credit for Google and Direct purchases. Attribution was corrected to 7-day click only. Campaign structure was rebuilt. Budget decisions changed completely.

8.16x
Reported ROAS
4.4x
Real ROAS
470
Campaigns before
4
Campaigns after
Services

Fix tracking.
Then scale.

Three ways to work with us — from a free audit call to a full done-for-you implementation.

Free Audit Call

₹0
15 minutes · No obligation

We review your live tracking setup and tell you exactly where data is breaking. No pitch. Just an honest diagnosis.

  • Meta attribution window check
  • GA4 + GTM health check
  • 3 priority fixes explained clearly
  • Zero obligation to hire
Book Free Call →
Most Popular

Tracking Audit Report

₹15,000
One-time · Delivered in 5 days

Full written diagnosis of your tracking stack with a prioritized fix roadmap — specific, actionable, not vague.

  • Meta Pixel + CAPI full audit
  • GA4 event accuracy review
  • GTM container audit
  • Attribution window analysis
  • Prioritized fix roadmap (PDF)
  • 30-min walkthrough call included
Get Started →

Done-For-You Setup

₹35,000
Per project · Fully verified

We build your complete tracking stack from scratch — every event validated before handoff. No guesswork.

  • GTM container + all tags
  • GA4 enhanced ecommerce
  • Meta Pixel + server-side CAPI
  • Event match quality 9+/10
  • All events verified in DebugView
  • Full handoff documentation
Book a Call →
📊 Meta Audit → 🏷️ Google Audit → 🔄 Full Stack Audit →
Advanced Services — Waitlist Open

Next-level attribution intelligence.

For brands ready to go beyond basic tracking — BigQuery pipelines, Consent Mode v2, and CRM-to-ads bridging.

📈

BigQuery Attribution

First & last touch attribution, custom models, full customer journey stitching via SQL.

Join Waitlist →
🔒

Consent Mode v2

GDPR/CCPA compliant tracking without sacrificing measurement quality or campaign performance.

Join Waitlist →
🔗

CRM-to-Ads Bridging

Send MQL → SQL → Won events to Meta, Google Ads, and GA4. Optimize on revenue, not just leads.

Join Waitlist →
How It Works

Simple process.
Clean outcome.

No long onboarding. No jargon reports. Just a fast, structured path from broken tracking to clean data.

1

Book a Free Call

15 minutes. We review your Meta, GA4, and GTM setup live and identify exactly where data is breaking.

2

Get a Clear Roadmap

You receive a prioritized list of fixes — with context on what each one impacts and which to tackle first.

3

Scale on Clean Data

Once tracking is fixed, every ad rupee works harder. Platforms optimize on real signals. ROAS reflects reality.

About

We run ads too.
That's the difference.

Most tracking specialists only fix tracking. At TrackThenScale, we fix tracking and run campaigns — so we know exactly what clean data unlocks for your ad performance.

We've audited accounts with duplicate pixels, broken attribution windows, CAPI misconfigurations, and GTM tag collisions costing brands real money every day. We fix the foundation first — then scale on it.

Based in Gurugram, India. Working with D2C brands, SaaS companies, and agencies across India, the US, and Southeast Asia.

This site practices what it preaches. TrackThenScale.com runs server-side GTM via Stape, Meta Pixel + CAPI with event deduplication, GA4 enhanced measurement, and full UTM attribution. Every booking is tracked accurately — because that's the standard we hold all our work to.

Google Ads Certified

Search + Measurement certified. Conversion tracking done right.

Meta Blueprint

Advanced attribution, CAPI, event match quality optimization.

Stape Server-Side

Server-side GTM deployments for brands in India and Singapore.

E-commerce Specialist

Shopify, WooCommerce, custom sites — checkout tracking done right.

GA4 + BigQuery

Full enhanced ecommerce, funnel explorations, audience syncs.

6+ Years Experience

Performance marketing across D2C, SaaS, and jewellery brands.

💰 Calculate your savings
ROI Calculator

How much are you
wasting right now?

Enter your monthly ad spend and see exactly how much budget is silently burning — and your ROI on fixing it today.

Monthly ad spend ₹1,00,000
₹10,000₹10,00,000
Estimated tracking data loss 35%
10% mild60% severe

Industry average: 30–40% of conversions lost due to iOS blocking, ad blockers & attribution errors

How your spend breaks down

Reaching real buyers ₹65,000
Wasted on bad signals ₹35,000
Budget wasted monthly
₹35,000
Budget wasted yearly
₹4,20,000
Recoverable with fix
₹21,000
Annual ROI on ₹25k setup
+744%
Setup cost
₹25,000
Monthly recovery
₹21,000
Breaks even in
~5 weeks

Every month you wait costs you ₹35,000

Our setup pays for itself in ~5 weeks. Most brands recover the full cost within the first month.

Fix This — Book Free Audit Call →

No commitment. We'll show you exactly what's broken in 15 minutes.

Let's Talk

Your tracking is probably broken.
Let's find out.

Book a free 15-minute call. We'll review your Meta, GA4, and GTM setup live — and give you a clear picture of what's broken and what to fix first.

Book Free Tracking Audit →
No commitment No fluff Actionable insights only